Mars Wrigley NFL Contest
Official Rules (the “Rules”)

NO PURCHASE NECESSARY. Must be the age of majority in your province/territory of residence and a resident of Canada to participate. During the Contest Period, consumers can visit https://marscontest.ca/ or scan a QR code in-store to access the Contest website and complete a form to submit one entry.

1. SPONSOR/ADMINISTRATORS: This Contest is sponsored by Mars Canada Inc. (the “Contest Sponsor”) and the Contest is being administered on behalf of the Contest Sponsor by MARS-Philter, Inc., d/b/a Mars United, and Elite Digital Inc. (the “Administrators”).
   
   THE NATIONAL FOOTBALL LEAGUE, ITS MEMBER PROFESSIONAL FOOTBALL CLUBS, NFL VENTURES, INC., NFL VENTURES, L.P., NFL PROPERTIES LLC, NFL ENTERPRISES LLC, NFL INTERNATIONAL LLC, NFL INTERNATIONAL LICENSING, INC. AND EACH OF THEIR RESPECTIVE DIRECT AND INDIRECT SUBSIDIARIES, AFFILIATES, OWNERS, SHAREHOLDERS, OFFICERS, DIRECTORS, AGENTS, REPRESENTATIVES AND EMPLOYEES (COLLECTIVELY, THE “NFL ENTITIES”) SHALL HAVE NO LIABILITY OR RESPONSIBILITY FOR ANY CLAIM ARISING IN CONNECTION WITH PARTICIPATION IN THIS CONTEST OR ANY PRIZE AWARDED. THE NFL ENTITIES HAVE NOT OFFERED OR SPONSORED THIS CONTEST IN ANY WAY.
2. Eligibility. The Contest is open to residents of Canada who are the age of majority in their province or territory of residence at the time of entry, who are not an employee, contractor, agent or representative of the Contest Sponsor, Administrators, or their affiliates, agencies, distribution companies, prize suppliers, the Contest judge or (collectively the “Contest Parties”), the NFL Entities, or a member of the immediate family (parent, spouse, sibling, child) of, or domiciled with any of the foregoing persons.
   
   To be eligible, entrants must have online access with a valid email address as of the date of their entry. Each person can only submit the contest form once per calendar day through any entry method. A “day” is defined as a twenty-four (24) hour time period between 12:00 am ET and 11:59:59 pm ET of the same day, except for the first day of the Contest, September 8, 2025, which shall begin at 12:00 pm ET and end at 11:59:59 p.m. ET of the same day. If the identity of an entrant is disputed, the authorized account holder of the email address submitted at the time of entry will be deemed to be the entrant. The individual assigned to the email address by an online service provider, Internet access provider or other organization responsible for assigning the email address for the domain associated with the submitted email address is considered the authorized account holder. An entrant may be required to provide the Contest Sponsor or the Administrators with proof that they are the authorized account holder of the email address associated with the winning entry.
   
   If you participate via a mobile device, you may incur standard data charges from your wireless service provider. Check with your wireless service provider for details on these and other applicable charges. Entrants are solely responsible for any such data charges. If you do not have Internet access via a personal computer, your local library or Internet café may be able to provide access to the Internet and a number of Internet service providers and other companies offer free email accounts.
3. CONTEST PERIOD: There are two (2) distinct contest periods within this promotion:
   
   Grand Prize Entry Period: The Grand Prize Entry Period begins September 8, 2025 at 12:00 pm (noon) ET and ends January 10, 2026 at 11:59:59 pm ET. Entries received during this period will be eligible for both the Grand Prize draw and Instant Win Secondary Prizes (while supplies last).
   
   Secondary Prize Entry Period: The Secondary Prize Entry Period begins September 8, 2025 at 12:00 pm (noon) ET and ends February 12, 2026 at 11:59:59 pm ET. Entries received between January 11, 2026 and February 12, 2026 at 11:59:59 pm ET will only be eligible for Instant Win Secondary Prizes (while supplies last).
   
   No entries will be accepted after February 12, 2026.
4. “NO PURCHASE NECESSARY”: To enter the Contest without purchase, entrant must first complete the No Purchase Entry form ("No Purchase Entry Form") found at https://marscontest.ca/npn-entry to request a No-Purchase-Entry Personal Identification Number ("NPE PIN"). Once the No Purchase Entry Form has been submitted, an NPE PIN will be displayed on-screen and delivered by email, along with instructions for completing your entry. Entrant must then (i) submit their contact information, including: first and last name, email address; (ii) confirm they are the age of majority in their province or territory of residence; and (iii) reference their NPE PIN on a single piece of paper (handwritten, not photocopied or computer generated), and include that information in an envelope delivered to the address below (the “Contest Address”):
   
   MARS WRIGLEY NFL PROMOTION C/O Elite Digital
   5511 Steeles Ave. West
   Toronto, ON. M9L 1S7
   
   To be valid, and in order to qualify for one (1) entry into the Contest, each No Purchase Entry (defined below) must contain a unique NPE PIN that has the same name and email address as written on the piece of paper and must be enclosed in a separate envelope, bearing sufficient postage, be post-marked during either the Grand Prize Entry Period or the Secondary Prize Entry Period (as applicable) and be received at the Contest Address no later than February 17, 2026 (“No Purchase Entry”). Each NPE PIN can be used only once. You will qualify for one (1) entry per separate envelope containing an original NPE PIN submitted throughout the Contest Period. A Qualifying Purchase (see section 5 below) entry cannot be submitted on the same day an NPE PIN request has been made.
5. HOW TO ENTER: Visit https://marscontest.ca/ or scan an in-store QR code and complete the Contest entry form. As part of your submission, you must show proof of purchase by uploading to the website, a photo, screenshot or PDF of the complete receipt(s) or proof of purchase clearly showing the retailer name, the location, the purchase amount, the date, the time and the purchase of at least one (1) M&M’S®, Maltesers®, Skittles®, Starburst®, Mars®, Snickers®, Twix®, Bounty®, Excel® or Juicy Fruit® product of any size or format from any authorized Canadian retailer or online retailer (a “Qualifying Purchase”). Each receipt or proof of purchase may only be used once, and all submissions are subject to validation and will not be honoured in case of fraud or irregularity in the Contest Sponsor’s sole discretion. Upon submission of the fully completed Contest entry form, participants will receive one (1) entry into the Grand Prize draw (if submitted during the Grand Prize Entry Period) and the chance to instantly win a Secondary Prize (“Instant Win Secondary Prize”). The result of your Instant Win entry will be presented on-screen instantly once you have submitted the completed Contest entry form.
   
   Regardless of the method of entry used (including the No Purchase Necessary entry method), each participant is limited to one (1) Instant Win Secondary Prize entry and (1)Grand Prize draw entry per calendar day.
   
   No other form of submitting an entry is valid other than as stated above. Multiple entrants may not share the same email address. Entrants may not enter with multiple email addresses, nor may entrants use any other device to enter under multiple identities. Any entrant who attempts to enter with multiple email addresses or accounts under multiple identities will be disqualified and forfeits any prize won, in the Contest Sponsor’s sole discretion.
6. HOW TO WIN THE “GRAND PRIZE”: A random draw will be conducted on January 15, 2026 at 2:00 pm ET at 5511 Steeles Avenue West, Toronto, ON from among all eligible Qualifying Purchase entries and No Purchase Necessary entries received during the Grand Prize Entry Period to select one (1) participant eligible to win a Grand Prize (a potential “Grand Prize winner”). Odds of winning Grand Prize depend on the total number of eligible entries received for the drawing. The potential Grand Prize winner will be sent a Prize Claim Notification within three (3) business days following the draw. Please see the additional prize conditions in Rule 8 for conditions applicable to the Grand Prize.
7. HOW TO WIN AN “INSTANT WIN SECONDARY PRIZE”: Participants who submit valid entries during either the Grand Prize Entry Period or the Secondary Prize Entry Period will be eligible to win an Instant Win Secondary Prize (while supply lasts). However, entries submitted after January 10, 2026 are not eligible for the Grand Prize draw. No Instant Win Secondary Prizes will be awarded after February 12, 2026.
   
   Randomly-selected times during the Contest Period will be chosen by the Administrators, and the first participant who submits an eligible Instant Win Secondary Prize entry in accordance with these Rules (whose entry is properly received and recorded by the Administrator’s computer) on or immediately after a randomly-selected time will potentially win an Instant Win Secondary Prize (subject to verification of eligibility and compliance with these Rules). For No Purchase Necessary entries, the date/time of the Instant Win Secondary Prize entry will be the date/time of NPE PIN associated with that entry.
   
   If your computer screen, tablet screen or mobile device displays a Prize-winning message, you will be sent an email at the email address provided upon entry (“Prize Claim Notification”). Odds of winning an Instant Win Secondary Prize depend on the number of eligible entries received, the order in which entries are received, and when an entry is received in relation to a randomly-selected time. The number of Instant Win Secondary Prizes available to be won will diminish as prizes are won/claimed.
   
   No responsibility is assumed by the Contest Parties for any inability of a potential entrant to successfully enter the Contest for any reason or for Instant Win Secondary Prizes that may remain unclaimed or unawarded. Proof of transmission (e.g., screenshots) does not constitute proof of receipt.
   
   See “How To Claim Prize” for further information.
8. PRIZE: There are five-hundred and one (501) prizes (each a “Prize”) available to be won during the Contest: five hundred (500) Instant Win Secondary Prizes and one (1) Grand Prize. Prizes must be accepted as awarded and are non-transferable and non-redeemable for cash. No substitutions, except by the Contest Sponsor, who reserves the right to substitute the Prize with a prize of equal or greater value. Awarding of the Prize is subject to verification and compliance with the Rules. Entrants who have not complied with the Rules will be disqualified. The Contest Sponsor makes no representations or warranties of any kind concerning the safety or performance of the Prize. The Contest Sponsor is not responsible for the Prize once it has been sent and/or delivered. The replacement of the missing Prize is at the sole and absolute discretion of the Contest Sponsor. The Prize, if unclaimed, will not be awarded. The Prize may be forfeited if verification cannot be effected following reasonable efforts by Contest Sponsor. Limit of one (1) prize of any type per person and/or mailing address during the Contest Period.
   
   The one (1) Grand Prize includes:
   
   • Flights | Round Trip economy airfare to Santa Clara, California., United States (“Arrival Point'”) for two (2), the winner and an adult guest or the child/ward of the winner (“Guest”), departing on February 7, 2026 from the major Canadian airport closest to the confirmed winners place of residence in Canada (“Departure Point”) and returning on February 10, 2026 to the Departure Point.
   • Accommodation | One (1) hotel room, double occupancy for three (3) nights at a hotel selected by the Contest Sponsor in its sole discretion.
   • Event | Two (2) tickets for the winner and Guest to attend Super Bowl LX in Santa Clara, California. on February 8, 2026, which includes ground transportation to and from Super Bowl LX.
   
   The approximate aggregate retail value of the Prize is CAD $21,000. Actual value may vary due to currency exchange and/or airport of departure. Any difference between stated approximate retail value and actual value will not be refunded.
   
   The winner and Guest are each solely responsible for obtaining any necessary travel documents (including government-issued photo identification, passports or health related documents). The winner and Guest must be able to travel to the Arrival Point from February 7, 2026 to February 10, 2026 and return to the Departure Point unencumbered, unless the Contest Sponsor substitutes alternate dates; otherwise the Prize will be forfeited in its entirety. The winner and Guest must travel on one itinerary. All travel arrangements relating to the Prize must be made through the Contest Sponsor or its designated agents. If the winner and/or Guest does not use any part(s) of the Prize, then any such part(s) not used will be forfeited in its/their entirety and nothing will be substituted in its/their place. If the winner and/or Guest is unable to travel within the necessary time period to attend Super Bowl LX, does not have proper travel documentation, or any other applicable permissions or documents required to enter the destination country, then the Prize is forfeited by the Contest winner (and his/her Guest), and the Released Parties (defined below) shall have no further obligation or liability to Contest winner with respect to the forfeited portion of the Prize.
   
   Tickets to Super Bowl LX are subject to certain terms and conditions as specified herein. Seat locations will be determined by Contest Sponsor (in its sole discretion). Winner and Guest must comply with all NFL and venue rules, policies, and regulations, including, without limitation, any health and safety polices that the NFL or venue may have. Failure to do so may result in forfeiture of the Prize. Prize fulfillment to be satisfied at least two weeks prior to Super Bowl LX’s scheduled game. The Contest Sponsor reserves the right to revoke the full or partial Prize from any winner or Guest who the Contest Sponsor, the NFL Entities or venue personnel deem in any of their sole discretion, may be intoxicated, be a safety risk, have violated any venue or NFL policy or law, fail to comply with the NFL’s (or its designee’s) health and safety protocols, or bring the NFL Entities into disrepute.
   
   If Super Bowl LX is "behind closed doors" where spectators are not allowed in the stadium/venue to watch, if Super Bowl LX is canceled for any reason, or if travel to the Arrival Destination is limited or prohibited for any reason which would materially interfere with the administration of the Prize, then the winner may, in the Contest Sponsor’s sole discretion, receive a cash prize in the amount of CAD $21,000.00 (awarded by cheque or wire transfer), in lieu of the Prize. If such cash prize is awarded, the Released Parties will have no any further obligations to the winner. Alternatively, tickets may be subject to standard rain-check policies and procedures set by the issuer.
   
   Winner agrees that Super Bowl admission is awarded pursuant to a revocable, non-transferable license that is personal to that applicable winner, and may not be sold, resold, auctioned, bartered, assigned, exchanged, placed in commerce, transferred, given away, donated, or otherwise conveyed. Resale of NFL tickets received in connection with the Contest is strictly prohibited.
   
   Five Hundred Secondary Prizes (“Instant Win Secondary Prize”), while supplies last, each consisting of:
   
   
   • One (1) CAD$100 NFLshop.ca digital gift card
     • The Prize will be sent to the email address used to enter the contest.
     • Please refer to the NFLShop.ca gift card for additional terms and conditions.
   
   
   The ARV of each Instant Win Secondary Prize is CAD$100
   
   The total ARV across all Prizes is CAD$71,000.
9. HOW TO CLAIM A PRIZE: If you are selected as a potential winner, you will be sent an email to the email address associated with your entry informing you that you are a potential winner (the “Prize Claim Notification”).
   
   In order to claim the Prize, within three (3) business days from the Prize Claim Notification at the email provided, regardless of when it is received or opened:
   
   
   • the potential winner must claim his/her Prize as instructed in the Prize Claim Notification;
   • the potential winner will be required to correctly answer a mathematical skill-testing question without assistance of any kind, whether mechanical or otherwise, which will be administered online for the Instant Win Secondary Prize and on a PDF Declaration of Compliance and Release for the Grand Prize;
   • the potential winner must digitally accept the terms of a Declaration of Compliance and Release for Instant Win Secondary Prizes or, for the Grand Prize accept, sign, and return the terms of a Declaration of Compliance and Release, which confirms compliance with these Rules and releases the Contest Parties, and each of their affiliates, and their respective directors, officers, employees, professional advisors and advertising and promotional agencies (collectively, the “Released Parties”) from all liability with respect to the entrant’s participation in this Contest and the awarding, use and misuse of the Prize;
   • the potential winner must supply his/her complete mailing address; and
   • the potential winner may be asked to supply valid photo identification.
   
   Once these steps have been completed, the Contest Sponsors’ designated agent will confirm the potential winner as the verified Prize winner. Once verified, the Contest Sponsor’s designated agent will contact the confirmed winner to make arrangements for fulfillment of the Prize. The Contest Parties are not responsible for failed attempts to notify any potential winner or to fulfill the Prize and make the appropriate arrangements. Instant Win Secondary Prizes will be delivered within 3 - 5 weeks after verification via email to the address used to enter the Contest.
   
   If a potential winner of the Prize does not respond to the Prize Claim Notification within three (3) business days to complete the prize claim process as outlined above, is found to be ineligible for any reason, declines to accept the Prize, or incorrectly answers the required mathematical skill-testing question, the potential winner will be disqualified and will forfeit the Prize. The Contest Sponsor may then, at its sole and absolute discretion, select another eligible entrant for the Prize who will be subject to disqualification in the same manner.
   
   Winner is responsible for all gratuities, transportation, lodging, and any other incidental costs or expenses not identified in these Rules. Neither the Contest Parties nor the NFL Entities shall be responsible if the Super Bowl is delayed, postponed, or canceled for any reason, including, but not limited to, federal, state/provincial, and/or local laws, rules and restrictions due to a pandemic or similar public health emergency. The winner agrees that he/she will participate in all applicable health-related protocols established by the host of the Super Bowl. Neither the Contest Parties nor the NFL Entities shall have any liability and will not be required to award the Prize if a winner or Guest is unable to attend due to a health matter (e.g., tests positive for COVID-19), and/or is unwilling or unable to participate in the set protocols.
10. ADDITIONAL CONDITIONS OF PARTICIPATION (RELEASE): All entries become the property of the Contest Sponsor and will not be returned. Winners agree to the use of their name, image, likeness, persona, and city/province or territory of residence for publicity purposes, and grants to the Administrators and Contest Sponsor any and all rights to said use without further notice or compensation. The Contest Parties are not responsible for printing, technical errors, distribution, or production errors. The Contest Parties do not warrant that access to, or use of the Contest will be uninterrupted or error-free.
    
    In order to be confirmed a winner and receive any Prize, the selected entrant will be required to sign and accept the Contest Sponsors’ Declaration of Compliance and Prize Release form which confirms compliance with these Rules and releases the Released Parties from all liability with respect to an entrant’s participation in this Contest and the awarding, use/misuse of the Prize. None of the Released Parties will be liable to you under tort, contract, strict liability, negligence or any other legal or equitable theory, for any loss or damages of any kind (including, without limitation, for any direct, indirect, economic, exemplary, special, punitive, incidental or consequential losses or damages). The Released Parties are not responsible for technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a entrant's ability to participate in the Contest.
    
    Entrants and/or winners assume liability for injuries caused or claimed to be caused by participating in the Contest, by the acceptance, possession, use or misuse of the Prize awarded, including but not limited to claims/damages for personal injury, or property damage. Moreover, as a condition of entering, entrants agree: (a) to release the Contest Parties, the Administrators, NFL Entities, and each of their officers, directors, employees and agents, from any and all liability, loss or damage incurred with respect to participating in the Contest or the awarding, receipt, possession, and/or use or misuse of the Prize, (b) that under no circumstances will entrants be permitted to obtain awards for punitive, incidental, consequential, or any other damages and entrants hereby waive all rights to claim for all such damages; (c) all causes of action arising out of or connected with this Contest, or the Prize awarded, shall be resolved individually, without resort to any form of class action; and (d) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, excluding legal fees and court costs. This exclusion or limitation of liability will not apply to the extent that any applicable statute prohibits such exclusion or limitation of liability.
    
    Contest Sponsor reserves the right to disqualify any individual from further participation in the Contest if Contest Sponsor concludes, in its sole discretion, that such person: (a) has attempted to tamper with the entry process or other operation of the Contest; (b) has failed to comply with or has attempted to circumvent these Rules; (c) has committed fraud or attempted to undermine the legitimate operation of the Contest; or (d) has acted toward Contest Sponsor, any Contest Party, or any other entrant in an unfair, inequitable, annoying, threatening, disrupting, or harassing manner. If a dispute arises regarding compliance with these Rules, Contest Sponsor may consider, in its sole discretion, data reasonably available to Contest Sponsor through information technology systems in Contest Sponsor’s control, but Contest Sponsor will not be obligated to consider any data or other information collected from any other source.
11. TERMINATION, MODIFICATION OR SUSPENSION: The Contest Sponsor may, at its sole discretion and without liability to Contest entrants, terminate the Contest in whole or in part, or modify or suspend the Contest at any time without notice, for any and all reasons. Without restricting the generality of the foregoing, if for any reason more than one entrant receives a notification of eligibility to win the Prize, the Contest Sponsor reserves the right, in its sole discretion, to terminate the Contest in whole or in part, or amend or suspend it and repeat the random draw to select a new potential winner.
    
    In the event of early termination of the Contest, a notice will be posted online and a random drawing to award any unclaimed Prize(s) will be conducted from among all non-suspect eligible entries received for the applicable Prize(s) prior to the time of termination or as otherwise deemed fair and appropriate by Contest Sponsor. In no event will the number of Prizes awarded exceed the available number of Prizes as specified in these Rules.
12. INDEMNIFICATION: You shall defend, indemnify, and hold harmless the Released Parties and their respective affiliates and each of its and their respective officers, directors, shareholders, employees, agents, suppliers, partners and representatives of the foregoing from all losses, costs, actions, claims, damages, expenses (including reasonable legal costs) or liabilities, that arise from or relate to your use or misuse of, or access to, the website or otherwise from your violation of these Rules, or infringement by you, or any third-party using your account, of any intellectual property or other right of any person or entity. Contest Sponsor reserves the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will assist and cooperate with the Contest Sponsor in asserting any available defences.
13. GENERAL: By participating in this Contest, entrant accepts and agrees to these Rules and all decisions of the Contest Parties, which shall be final and legally binding on entrant in all matters relating to this Contest. All decisions of the Contest Sponsor shall be final. The Contest Sponsor is not responsible for errors in the offer or administration of this Contest, including but not limited to, errors in the advertising, the Rules, selection of the winner or the distribution of the Prize. The Contest is subject to all applicable federal, provincial, municipal and local laws. Any failure by Contest Sponsor to enforce any of these Rules will not constitute a waiver of such Rules.
14. PRIVACY: The Contest Sponsor respects your right to privacy. Personal information collected from entrants will only be used by the Contest Sponsor to conduct the Contest and fulfill any prize requirements. With your consent, Contest Sponsor may collect, use and disclose your information in accordance with Contest Sponsor’s privacy policy and/or provide you with information regarding upcoming promotions and/or events from the Contest Sponsor. For more information regarding the manner of collection, use and disclosure of personal information by the Contest Sponsor, please refer to the Contest Sponsor’s privacy policy, available athttps://www.mars.com/privacy.
15. DISPUTES:
    
    
    • All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of entrant and the Contest Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the substantive laws of the Province of Ontario without regard to conflicts of law principles. All entrants consent to the jurisdiction and venue of the Province of Ontario.
    • All causes of action arising out of or connected with this Contest, or any Prize awarded, shall be resolved individually, without resort to any form of class action.
16. CONFLICTS/DISCREPANCIES: In the event of a conflict between any Contest details contained in these Rules and any Contest details contained in Contest marketing or advertising materials (including, but not limited to, online, point of sale, television, and print advertising, promotional packaging, and other promotion media), the details of the Contest as set forth in these Rules shall prevail.
17. INVALIDITY: The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

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